Voted Top Boutique SEO Agency at the UK Search Awards 2024. Get a free audit.

Founded Sydney 2012. Now London, New York, Bangkok.

Senior search marketing,
reported in revenue.

We're a boutique agency of twelve senior strategists running roughly 200 active client engagements out of offices in Sydney, London, New York, and Bangkok. SEO, paid media, content. Reported every month against your revenue, not your impressions.

  • 442calls in 5 months. One accounting firm.
  • 10xweekly sign-ups. DTC subscription brand.
  • 14yrsince founding. Same founder.
Strategists reviewing campaign performance reports in the Sydney office
14 active engagements this week
Drum Awards Winner 2024
4.9 / 5 87 Google reviews

Recognised by

  • Winner 2024
  • Winner 2024
  • Winner 2023
  • Top SEO Agency
  • Premier 2025
  • Verified

A few clients

Strategy session with the Havoc Digital team
Sydney studio. May 2026.

About Havoc Digital

Not another SEO agency.

We're a senior team running marketing programs since 2012. Four offices, twelve full-time strategists, and roughly 200 active campaigns at any given month.

What's different: every account is led by someone who has run the campaigns themselves. There are no junior account managers. The person you brief is the person who runs your account.

  • Senior strategists on every account, no exceptions
  • Rolling 90-day commitments, no annual lock-ins
  • Reporting tied to revenue, not clicks or impressions
  • Free 30-minute audit before you commit a dollar
Book a discovery call

Services

Six channels. One team running them.

Run one channel, run several, or have us coordinate the whole stack. Same reporting infrastructure underneath either way.

SEO

International, national, and local search. Compounding visibility tied to revenue priorities.

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Digital PR & Content

Editorial-quality writing built to be cited by Google AI Overviews and ChatGPT search.

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Google Ads & PPC

Search, Performance Max, Shopping. Built for positive ROAS within 90 days.

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Web Design & Dev

Conversion-led WordPress and Shopify builds. Core Web Vitals discipline by default.

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Paid Social

Meta, TikTok, LinkedIn. Performance creative and audience strategy that converts.

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Local SEO & GMB

Map pack rankings, review velocity, citation building. Local growth without paid ads.

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Numbers from the last eighteen months.

Four representative outcomes. We can talk through the unredacted reports on a discovery call.

442calls in 5 months. Accounting firm.
10xweekly sign-ups. DTC subscription.
78%revenue from organic. Ecommerce.
$28Mtracked client revenue, 2024.
View all case studies

Industry expertise

Our key sectors.

These are the industries where we have the most pattern recognition. We turn down work outside them.

  • E-commerce
  • B2B SaaS
  • Local services
  • Professional services
  • Education
  • Finance
  • Healthcare

AI search campaign for DHL: +287% organic traffic.

DHL needed to defend category share against newer logistics entrants on AI search. We rebuilt their topic clusters around entity coverage, deployed schema across 47 priority pages, and ran a 12-piece thought leadership program. Six months in: organic traffic up 287%, AI Overview citations up 1,420%, and three target keywords moving from page two to position one.

18 months. E-commerce / logistics.

Read the case study

Capturing demand from ChatGPT referrals.

RAVE wanted to capture demand from AI assistant queries before competitors did. We rebuilt their content architecture for entity coverage, added FAQ and HowTo schema, and produced 30 new pillar pages over five months. By month seven, 38% of new ecommerce revenue was attributable to AI and conversational referrals.

12 months. E-commerce / lifestyle.

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Google My Business: 442 inbound calls in 5 months.

A regional accounting firm wanted local growth without paid ads. We rebuilt their Google Business Profile, automated weekly posts, and ran a structured review acquisition program. Five months in, 442 inbound calls were directly attributed to GMB. Zero spend on paid search.

Ongoing. Professional services.

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Ben Miranda, Founder of Havoc Digital
Ben Miranda. Founder.

Founder note

"I started Havoc because I wanted to work the way our clients deserve to be worked with."

Ben Miranda founded the firm in Sydney in 2012 after eight years on agency side and three years client side. The principle hasn't changed: every client gets a senior strategist, weekly access, and reporting that shows revenue. There's no second tier of accounts, and no second tier of people running them.

  • Speaker at SearchLove London, BrightonSEO, MozCon
  • Author of the 2024 State of Boutique SEO report
  • Google Partner since 2014
Read Ben's full bio

What people say

What people say about us.

"I'd been through three agencies before Havoc. The difference was Ben took the brief himself, and three months in we had clear answers about why our SEO had stalled. We've worked together for two years now."
Portrait of Sarah Chen
Sarah ChenDirector of Marketing, Kid's Day School Trust
"Our organic traffic doubled in the first year. Paid search costs came down 30%. They set timelines and they hit them. The reporting is honest, including the months that didn't go to plan."
Portrait of Marcus Knowles
Marcus KnowlesHead of Online, Rave
"Senior people, senior thinking. Havoc don't bury you in weekly activity reports. They tell you what moved the needle and what didn't. Easiest agency relationship I've had in eight years."
Portrait of James Reilly
James ReillyCEO, Rhino Building Materials

Recognition

Award-winning services and campaigns.

Six award wins between 2020 and 2024. The most recent: UK Search Awards 2024 for the DHL Express campaign. We also placed second in two Drum categories the same year.

See our awards
Industry awards on a desk

Resources

Recent thinking.

All articles

Start a conversation

Ready to grow? Get a free audit today.

Book a 30-minute call. Tell us what you're trying to grow. We'll tell you honestly whether we can help. No deck, no pitch.