442
Calls in 5 months
Accounting firm. Google My Business optimization. No paid ads. Zero to 442 inbound qualified calls in five months.
Sydney HQ. London, New York, Bangkok. Since 2012.
Search has split.
We work both sides.
Traditional Google rankings and AI assistant citations now drive different fractions of your demand. Most agencies still optimise for one. We've been running both since 2023, when AI Overviews first started cannibalising organic traffic.
A few clients
- Udemy
- HUBRX
- Honeypot
- plumbcraft
- Dotdigital
- NHS
- Just Eat
- Bitcoin.com
SEO services for the future
Search is splitting. We're already there.
AI Overviews. ChatGPT search. Perplexity citations. Discovery has fragmented across surfaces, and most agencies haven't caught up. Our SEO programs target traditional rankings and AI assistant citations together, with content engineered for entity coverage and quotable depth.
- Schema.org structured data on every priority page
- Entity-rich content for AI Overview citation
- llms.txt and llms-full.txt for AI agent ingestion
- FAQ, HowTo, and Product schema for rich results
Founder note
"Every brief comes across my desk first."
I founded Havoc in Sydney in 2012 after eight years agency-side and three years in-house. The principle hasn't changed. Every brief lands with me before it touches anyone else, and every account is led by one of four principal strategists. There are no junior account managers. If you brief us, the person you brief is the person running your account.
200+active client engagements
14yrsince founding
4global offices
87five-star reviews
The proof
Selected outcomes from the last 18 months.
10x
Sign-up growth
DTC subscription brand. Google Ads account architecture rebuild. 6 per week to 60 per week, same target CPA.
287%
Organic traffic lift
DHL Express. AI search and traditional SEO running together. Traffic up 287%. AI Overview citations up 1,420% in six months.
$28M
Tracked revenue, 2024
Across 200+ active engagements, the programs we run drove $28M in revenue we can attribute back to channels we manage.
Why brands pick us
Four reasons brands keep working with Havoc Digital.
- 01
Senior-led, never junior
Every account is led by a principal strategist with 8+ years experience. No junior account managers running point.
- 02
Trusted by 200+ ecommerce brands
Fourteen years of work, $28M+ in tracked revenue, and clients across four continents. The receipts are on this page.
- 03
Proof across global brands
Allstate, DHL, RAVE, NHS. Plus dozens of SMBs you haven't heard of who quietly own their categories.
- 04
Award-winning programs
Recognized by The Drum, UK Search Awards, and Global Search Awards. Six wins between 2020 and 2024.
Our SEO process
From audit to attribution.
Reporting infrastructure built around the metrics your CFO cares about, not vanity dashboards.
Engagement process
From first call to live campaign in six weeks.
- 01
We learn your business
30-minute discovery call. Your unit economics, growth bottleneck, and what success actually looks like.
- 02
We do keyword research
Comprehensive keyword and entity mapping. Traditional volume and AI search intent. The queries your buyers actually type.
- 03
Proposal video call
Walk through audit findings, recommended channel mix, expected timeline, and the 90-day priority plan.
- 04
Onboarding within 48 hours
Dashboard access, Slack channel, contact directory, and the first month's calendar of work. So you can audit progress from day one.
- 05
Onboarding call
Meet the strategists running your programs. Establish reporting cadence and Slack escalation paths.
- 06
Campaign begins
Weekly delivery, weekly Slack updates, monthly reports, quarterly strategy reviews. Rolling 90-day commitments.
How we work
Direct access to the people running your account.
You get a Slack channel with the principal strategist on your account, plus the channel owner who fields day-to-day questions. Weekly check-ins, weekly reporting, monthly strategic deep dives. Senior responsiveness, senior accountability.
Book a callTransparent and trusted
An SEO company that never leaves you in the dark.
Live dashboards. Slack updates. Quarterly reviews. We measure the same things your CFO measures.
- Live reporting dashboard Looker Studio access from day one. Every campaign, every spend, every conversion in real time.
- Weekly Slack updates Activity, blockers, wins. No waiting for monthly reports to know what's happening.
- Revenue attribution Tracked to revenue, not vanity metrics. Every dollar tied back to a channel.
Plain terms
Plain pricing. Plain terms. No surprises.
Rolling 90-day commitments. No twelve-month lock-ins. No ranking guarantees we can't keep. No PBN link schemes. We earn renewal each quarter or we don't deserve it.
- Rolling 90-day commitments
- Free audit before you commit
- Direct Slack access to strategists
- Cancel anytime with 30 days notice
Full-service digital marketing
A full-service SEO and PPC agency.
Ecommerce SEO
Category architecture, product schema, AI search optimization for high-intent shoppers.
Learn moreShopify Marketing
Grow your Shopify store with proven SEO, content, and paid acquisition systems.
Learn moreGoogle Ads
Search, Performance Max, Shopping. Built to deliver positive ROAS within 90 days.
Learn moreGoogle Shopping
Feed optimization, smart bidding, audience layering. The boost ecommerce needs.
Learn moreSEO Consulting
Senior strategic guidance for in-house teams. Audits, roadmaps, training, retained advisory.
Learn morePPC Consulting
Account audits, structural rebuilds, training. Make your in-house team better.
Learn morePaid Social
Meta, TikTok, LinkedIn. Performance creative and audience strategy.
Learn moreDigital PR
Editorial outreach, link earning, industry recognition. No PBNs, no junk links.
Learn moreLinkedIn Ads
B2B campaigns targeted at decision-makers. ABM-ready audience strategies.
Learn moreTell us what
you're trying
to grow.
A 30-minute call. We'll cover what you're working on, where the bottleneck is, and whether the next 90 days look like a good fit on both sides.
Book a call
Or email info@havoc.digital